Master Ericman's Portfolio School for Mischievous Young Men and Women Training Course
Course Summary
If agencies say it’s all about the work, how come schools tell you it’s all about the grades?
Master Ericman’s Portfolio School for Mischievous Young Men and Women picks up where most colleges leave off and eases the frustration of creative directors who feel that today’s graduates don’t have the specific skills needed to work in advertising. Here, students learn to concept like an agency pro, discover what a job-winning portfolio looks like and spend time with award winning creatives. All of this and more in an eight-week program that costs about half of a common college course hour. Basically, we live to see to it that future generations can make a living in the fine art of furthering commerce. So, if you’re ready for the ‘learn about the stuff they don’t teach you in school, school’ we’re ready for you.
Duration
32 hours.
Audience
“This is an excellent opportunity for students majoring in design, advertising, writing, and business to add breadth or depth to the formal education. I couldn't think of a more exciting and inspiring environment.” Kim Beckmann-Moegenburg – Associate Professor – UW Milwaukee
Classes are open to anyone who truly desires to get a job as an art director or copywriter. Undergrad, grad or working stiff. It doesn’t matter to us. We’ve helped people ages 19 to 35+.
Outline
Detailed course outline will be provided on the first day of the course. Participants hone their craft through a series of exercises, assignments and mentoring by respected members of the advertising community.
- Week 1 Orientation, thinking exercises, case studies
- Week 2 Portfolio presentations, construction lecture, thinking exercises
- Week 3 Lecture, group work, campaign creation
- Week 4 Guest lecture, group work, campaign work, individual work
- Week 5 Campaign creation, guest lecture, individual progress meeting with instructors
- Week 6 Supported lab time, campaign creation, individual progress meeting with instructors
- Week 7 Dry run of main campaigns, supported lab time, individual progress meeting with instructors
- Week 8 Lecture, work on main campaign, present main campaign, party!
Training Schedule
| Location | May 2012 | Jun 2012 | Jul 2012 | Aug 2012 |
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