Creative Transitions Seminar Series Training Course

12 hours.

4 course(s)

Herding Cats! Best Practices in Wrangling Web & Interactive Projects
Presented by Jim Conway, Lead Instructor, C2

Geared toward people who have to manage projects and expectations, this seminar will provide an overview of some of the hot topics in web design and development to provide a foundation of knowledge, vocabulary and workflow best practices to assist you in managing estimates, projects and expectations.

Best Practices in Building HTML Emails
Presented by Jim Conway, Lead Instructor, C2

HYPERTEXT MARKUP LANGUAGE: HTML is everywhere, from all the websites we view, to a growing number of emails we receive. While there are plenty of tools that can claim to write HTML flawlessly, it is always important to understand the underpinnings of the code to ensure proper function. Join us for three hours of best practices for building, testing and troubleshooting HTML emails.

Digital Content Development and Delivery That Maximizes ROI
Presented by Jeff Larche, Digital Solid

Measurement, benchmarking, comparative analysis and revision of content to best generate desired results can be a complex series of steps, each with its own challenges.  Jeff will show participants best practices for workflow management around digital content development and delivery that will maximize your return on your investment of time and resources.

Realizing Results Demands Real Measurement: AIDA
Presented by Jeff Larche, Digital Solid

Jeff takes a deep dive into web page analytics to show participants specific measurement tools/methodologies designed to measure the sales cycle effectiveness of each page using metrics around AIDA: Attention, Interest, Decision and Action.