Archive for the ‘social media’ Category

Future of Web, Interactive, and Motion Graphics: Eisner Museum Talk

Monday, February 8th, 2010


On Wednesday, four panelists spoke at the The Eisner American Museum of Advertising & Design about the broad topics of Web, Interactive and Motion Graphics. I was lucky enough to be one of the participating panelists and it was an exciting opportunity to talk with people in the community about the options, future, and general information concerning these areas of the creative world.

We had a good turnout of about 50 people. Most of the attendees were students at MIAD and MATC, not surprising since the event was part of the College Lecture Series, but there were also some professionals from the community there.

It was an interesting time as the four panelists had a great variety of experiences and focus that they brought to the discussion. The panelists were Micah Eberman of Fullhouse Interactive, Jason Evans of GS Design, Nick Waraska of Blend Studios, and me (Alexander Lucas of C2 Graphics and Stamm Media). The experiences touted included: high-end broadcast motion graphics, interactive websites, iPhone apps, trade show displays, and flash applications.

The panel agreed for the most part on the prepared questions concerning whether you need to continue to educate yourself, where to find the sites, and the importance of knowing broad skills but also specializing in a specific skill.

One topic brought up at the panel, of no great surprise, was the question of the future with the iPad and other tablet computers. There was again mostly consensus on this issue that while the iPad does not support Flash that it would not be an instant Flash killer and that it will take a long lumbering time for the internet to fully embrace HTML 5.

The two biggest questions which split the panel, however, concerned the role of social media and the future of the web/interactive/motion graphics space. Some of the panelists saw social media as being of the most importance and something that is the wave of future revenue and expression, while others admitting not really having a firm grip on where to proceed in this realm and what to do with it.

The only main consensus in the future debate: a sense of uncertainty of exactly what will happen. But that is what makes the future so interesting. We can still be surprised and be creative with emerging technologies.

How to create/use Twitter Lists

Monday, November 2nd, 2009

uwm-added

Twitter recently released a brand new feature called lists, which is saying a lot from a company whose main purpose is to keep things as direct and simple as possible. Lists are genius for their simplicity and power. Think of a list as a tag or folder to help you can organize your followers. For example, I have a folder for comedy, tech, design, c2gps, indesign and uwm.

To create a list, just log into twitter and click on “new list” in the right hand column. After entering the name of your list you can browse your followers and add each of them to any list that you like. If you come across someone who you are now following, you can add them to your lists as well.

Lists are a great way to see who other people are actively interested in. While some people may have thousands of people that are following, it is hard to see who are their favorites. When looking at someone’s profile I can see that they have a list of people that they took the time to organize, I can quickly browse and cherry pick the best tweeters to follow that share a similar interest.

Social Media Resources from C2

Monday, August 3rd, 2009

The buzz about social media (SM) as a marketing tool is deafening! Even CNN uses Twitter to lend emotional insight into breaking news. C2, as a leader in best-practices software training for creatives, knows that SM tools have best-practices too, and want to help our clients make the most of these resources!  This isn’t a new area of interest, as early adopters of most technology (geeks ‘r’ us), C2 has helped clients understand, navigate and integrate Facebook, Twitter, YouTube, LinkedIn, etc., before it was called social media. We jumped in back in ’06, when it was called word of mouth marketing, WOMM. Finn Digital and DataDog Marketing have been immersed earlier than that, bringing resources to MKE through MIMA and BMA-Milwaukee, C2 is grateful for their leadership in this area!

Here are a few things C2 is actively doing to help our clients stay abreast of developments and harness local resources:

  • C2 uses the tools to build our brand and develop internal case-studies for business-to-business use of SM tools.  Twitter, Facebook, LinkedIn
  • C2 provides customized SM overview training for clients, makes recommendations to clients who want to outsource SM to local experts/resources
  • C2 is working with Jason Weaver from Sway, creators of  Shoutlet, a SM distribution and measurement tool, to develop certification-level training. We’re working on getting 5 of our instructors certified in Shoutlet, so we can offer training to Shoutlet users as well as advanced SM implementers.

We’ll update you via the blog as we further develop our knowledge and presence in this new channel. Stay tuned!

 

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