Archive for April, 2010

Adobe Photoshop CS5 – My favorite new features

Wednesday, April 28th, 2010

Given all the updates and changes to Photoshop CS5, I thought I’d highlight a few of my favorite new features so you can see just how big of an update this really is. These are just a few of the features included in CS5. Add in 64-bit support, Mini-Bridge and Repoussé among others and you can see just why people are so geeked about this.

Content-Aware Fill. A lot has been talked about this feature even before the release. Having worked with this for a while now, it does live up to the hype. Select your flawed area, hit Delete (on the background) or Shift+Delete (on a layer) to instantly bring up the fill dialog box. Choose “Content Aware” under Use and hit ok. The results are amazing. Complex textures and tones are intuitively added to replace the flawed image.

Puppet Warp. Not only is this feature fun, but very simple. Take any object on a layer, then go to Edit>Puppet Warp. Click to add handles over the automatic grid, then drag them to warp your image.

HDR Toning. Finally Photoshop can create quality HDR images with a single file through the use of the new HDR Toning adjustment. It has several presets to choose from or you can manually create your own style. This adjustment allows you to still create HDR images traditionally with several images in a series or with just one image.

Mixer Brush. This is probably my favorite new Photoshop feature in a very long time. The new Mixer Brush will give you total artistic control of your image using virtual brushes that mimic traditional techniques, such as a fan brush, dry brushing, wet media mixing, etc. The best part is, it is perfect for using a Wacom tablet and stylus. The newer Intuous series that feature the 6-point stylus work best, but even with my $59 Bamboo I can paint directly on my image or create a new masterpiece from a blank canvas. The possibilities are endless. A friend asked me the other day, “Does this mean the end of Corel Painter?” My answer is simple – yes.

Adobe Creative Suite 5 FAQ

Wednesday, April 21st, 2010

CS5 Box shots

April 12th was the official announcement of Adobe Creative Suite 5. With it came a lot of great features that we will be highlighting here in our blog and also LIVE in the following weeks (find out more here). It also has given us the freedom to answer some questions customers have been asking.

What is included in Creative Suite 5? This comparison chart shows the software included in the suites. The biggest changes are the addition of Flash Catalyst, the end of Design Standard, and Adobe Soundbooth is no longer available in Web Premium.

CS5 Comparison Chart

We just upgraded to CS4 recently. Now what do I do? Historically persons who purchased CS4 after or close to the announce date automatically received a voucher for a free upgrade. This may not the case this time. Check out this FAQ from Adobe regarding your eligibility here. Sources say that the product will be available by June 1.

How much does this cost?

Design Premium – $1,899  Web Premium – $1,799  Production Premium – $1,699  Master Collection – $2,599

Upgrades to an individual Suite from CS4 are $599 and from CS3 or CS2 are $799. Master Collection Upgrades start at $899. If you need help figuring out your upgrade, you can use Adobe’s Upgrade Eligibility Tool here.

What are the system requirements?

Adobe has a full listing of system requirements posted on their site here.

Is it really that different?

Yes, and it’s all for the better. CS5 has some really big changes and improvements to both the workflow efficiency of the suite and the individual applications themselves. Functions that were issues before are stable, 64-bit support (on the Mac!) and more. Photoshop alone boasts 11 new features, not including changes to existing functions. This is a “major update” according to Adobe.

So where do I learn about these new features?

From us! We will be posting videos and features here on our blog and LIVE over the next few weeks. Check our upcoming events for a full listing of CS5 events in the community, and watch your email for upcoming announcements on CS5 hands-on upgrade classes, which will be available soon after product release.

Great Upcoming Events from C2!

Wednesday, April 21st, 2010

C2 Events You Can Use

C2 has many great events coming up in the next few weeks! From $5 Fridays to our new series Mad Smart Mondays in Madison, there’s something – or several things – for everyone!

$5 FRIDAYS (MILWAUKEE)

MAD SMART MONDAYS (MADISON)

*Date changed from June 21 to June 28

Other industry Events C2 is sponsoring or attending:

  • May 21 AIGA Annual Meeting – More info
  • May 26 Milwaukee Adobe User Group Meeting – More info
  • June 17 United AdWorkers Golf Outing – More info
  • June 21 Business Marketing Association Big Swing 8th Annual golf outing – More info

Coming this FALL: Creative Transitions Seminar Series (CTSS) returns.

Madison

  • September 7 Content Management Systems – Register now!
  • October 5 (9 am to 4 pm) SuperUsers Unite! Masters Techniques in Photoshop, Illustrator & InDesign – Register now!
  • November 9 Mobile & Web Application Design & Development – Register now!
  • December 7 Advanced web design with HTML5, CSS3 and jQuery – Register now!

Save big when you register for all 4 Madison CTSS offerings at once – Register now!

Milwaukee

  • September 21 Content Management Systems – Register now!
  • October 19 (9 am to 4 pm) SuperUsers Unite! Masters Techniques in Photoshop, Illustrator & InDesign – Register now!
  • November 16 Mobile & Web Application Design & Development – Register now!
  • December 14 Advanced web design with HTML5, CSS3 and jQuery – Register now!

Save big when you register for all 4 Milwaukee CTSS offerings at once – Register now!

Creative Transitions Seminar Series Follow up!

Friday, April 16th, 2010

Jeff Larche, our FAB presenter for our most recent CTSS, Web Design & Content that Delivers ROI, just posted a follow up article on his blog, Digital Solid, called online eye contact triggers altruism. It’s a great follow up to his presentations in both Madison and Milwaukee, and also lays some groundwork for the final CTSS sessions, April 27 in Madison, May 11 in Milwaukee.

Thanks for the insightful presentations Jeff, looking forward to the next one, Web Analytics that Clients LOVE!

D2WC – Designer/Developer Workflow Conference

Friday, April 16th, 2010

Join C2′s own Kevin Stohlmeyer and other industry professionals as they present at the first D2W conference this June in Kansas City. The focus of the conference is workflow and improving the relationship between designers, developers and hybrids.

Kevin will be presenting on how to take Adobe Photoshop CS5 to the web via Dreamweaver, Fireworks, and the new Flash Catalyst. Each route will allow designers to push their design and ideas further into the developer workflow than ever before.

Other speakers include:

Doug Winnie- Principle Product Manager, Adobe Flash Catalyst, Flash Platform Workflow and Workflow Lab

Anne Marie Concepçion – Co-host InDesign Secrets and InDesign Guru

Rob Huddleston

Pariah S. Burke

and more!

Register

First Look: InDesign CS5

Monday, April 12th, 2010

This is a quick look at a few new features of InDesign CS5 including patient user mode, content indicator, Illustrator-like rotate & enhanced rounded corners.

Preview Clipping in Adobe Camera Raw

Tuesday, April 6th, 2010
landscape in adobe camera raw

Original Image

adobe camera raw highlight clipping sample

color key for clipping

Photographers are always concerned with how much we can pull out of the shadows of an image and how far we can push the highlights without completely losing detail. But we can’t always tell where the lightest and darkest parts of our images are. When we push the shadows or highlights too far and they lose all information we call it “clipping.”

One of my favorite “quick-tests” (while I’m still in Adobe Camera Raw where I still have access to all the camera data) is to give the Exposure slider an Option-Drag (Alt-Drag in Microsoft Windows).

This shows me exactly which pixels are going to clip. This technique shows ONLY the pixels that will clip – if you want to see the rest of your image with the clipping overlayed on top, press “U” to see the shadow clipping and/or “O” to see the highlight clipping. Think “U”nderexposure and “O”verexposure.

So great, now you can find the lightest and darkest parts of your image as you are changing the exposure. Now what do all the various colors mean?

Using the “Exposure” or “Recovery” sliders the following rules apply:

black – no clipping
white overlay – all 3 channels clipped
red overlay – only red channel is clipped
green overlay – only green channel is clipped
blue overlay – only blue channel is clipped

cyan, magenta or yellow – 2 of 3 channels clipped

Using the “Blacks” slider these two colors switch meaning:

black – all 3 channels clipped
white overlay – no clipping

Note that which colors clip depend on which color space you are opening the image into.

Next Creative Transitions Seminar: Web Design & Content that Delivers ROI

Tuesday, April 6th, 2010

Join C2 and our guest speaker Jeff Larche, a leading expert in analytics and marketing technology ROI, for a session filled with proven methods for assessing and quantifying design and content that WORKS! Take the guess work out of your next web site, landing page or social media campaign, by implementing some of the research and tactics Jeff’s clients have found successful.

CTSS 3 – Milwaukee April 13; CTSS 4 – Madison, April 27, Milwaukee May 11

Jeff, a prolific researcher and writer on the topic of digital ROI, has explored this subject repeatedly in his blog, Digital Solid. We’ve attached a few of our favorite posts to tease and intrigue you. Sign up today to see Jeff LIVE in Madison or Milwaukee, so he can help you take advantage of the incredible technological evolution impacting in our industry.

–WHAT BUSINESSES ARE VALUING–

–OVERALL APPROACHES TO DIGITAL ROI–

–FINDING “HIDDEN” ROI–

Fall Creative Transitions Seminar Series:

Save the Dates: What’s Next from Adobe?

Tuesday, April 6th, 2010

Hey Wisconsin Creatives!  Are you ready to see what’s next from Adobe?  There are PLENTY of opportunities coming your way!

April 12, 2-5 pm:             Madison Adobe User Group – Flex 4, Flash Catalyst Tour event

April 22, 6-8 pm:             Madison InDesign User Group -  InDesign CS5 at Madison Media Institute, 2702 Agriculture Drive
Madison

April 29, 6-8 pm:             Milwaukee InDesign User Group -  InDesign CS5, featuring Adam Pratt, Adobe Systems at WCTC

April 30, 9 am-12 pm:        C2 presents: CS5 Roll Out event – T3 Training, 13400 Bishops Lane, Brookfield, featuring Adam Pratt from Adobe

April 30, 1:30-4:30 pm:     C2 presents: CS5 Roll Out event – Milwaukee Downtown, at Proven Direct, 1301 Canal Street, Milwaukee

May 3, 1:30-4:30 pm:       C2 presents: CS5 Roll Out event – Madison

A Word From Luci: Our Changing Industry – 21st Century Job Security?

Tuesday, April 6th, 2010

Recently, I had a conversation with a client regarding how important they think it is that their staff spend time keeping their resume and their portfolios current.

Does that sound like heresy to you? You could interpret that as a “veiled threat” from the manager – nearly pushing talent out the door, or asking folks to have one foot in their organization and one on the way out.

That is one way to look at this suggestion.  Another might be that the Director is asking staff to keep their skills current, so that they are relevant and contemporary and adding value every day for their firm.  Their portfolios can be shared with clients, and having a current resume allows you to have your info at hand for a promotion, a press release, a speaking opportunity, a pitch, etc.

Telling your staff to keep their resumes and portfolios current is also a way of demonstrating proactively to clients that your staff is happening and has their finger on the pulse of the advertising and design world.

This manager is also being a good mentor, by teaching his team that in the 21st Century, there is little job security, but there is career security.  Career security comes from doing d) all of the above – keeping your resume current, your portfolio updated (with written permission of course), your skills and abilities sharp through on-going professional development - through formal learning or volunteering, and keeping your style current and your own.

By now, as we’re ready for warmer weather to be enjoying the outdoors, New Year’s resolutions are long forgotten. But, it might be time to drag those resolutions out of the archives, and see what you thought you should be learning next, doing next, contributing your time to, to help you round out your skills and your resume. Adobe is announcing Creative Suite 5 on April 12, and there are user groups and resources galore for you to use to your advantage.  Several organizations in southeastern Wisconsin offer training and development or volunteer opportunities to enrich your resume, your career or enhance your life or the community and make you a more interesting person. Even Manpower, the largest staffing company in the world recently added a career management function to their website.

Here are a few links:

UW Extension Continuing Outreach and E-Learning

Brazen Careerist

Milwaukee Area Technical College

The Volunteer Center of Greater Milwaukee

United Way of Dane County

An easy way to keep on top of all of this of course is to use the C2 links to user groups and the pipeline on all the happenings in our community, including several events hosted here at C2 or at some of our strategic partners!

 

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