Dramatic title, huh? Well, I recently read an article outlining four major shifts in the traditional business model the advertising industry faces over the course of the next few years, titled:
IBM Study: The end of advertising as we know it
That makes my headline look tame. The results, while not as dramatic as the article’s title, should be heeded. Of the four changes, one stood out:
“Measurement – Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model.”
While this is an area direct marketers have explored for several years, new techniques, models and approaches for measuring and reporting surface daily. Keeping up with best practices can be daunting. We enlisted Jeff Larche, from Digital Solid and HarQen, a leading expert in analytics and web content development, to help our clients to help theirs. Join us for the last two segments of the Creative Transitions Seminar Series (CTSS) in which Jeff will facilitate 2 workshops:
Jeff, a prolific researcher and writer on the topic of digital ROI, has attacked this subject repeatedly in his blog, Digital Solid. We’ve attached a few of our favorite posts to tease and intrigue you. Sign up today to see Jeff LIVE in Madison or Milwaukee, so he can help you take advantage of the changing climate in our industry.
–OVERALL APPROACHES TO DIGITAL ROI–
