Archive for February, 2010

Some thoughts on HTML5 from James Conway

Thursday, February 18th, 2010

The Question I’m getting: Is it time start using HTML5?

The Answer I’m giving: It depends.

(and that answer doesn’t get a lot of applause)

HTML5 is the next (proposed) version of the underlying language of the web, bringing with it some great features like plug-in-less video and audio, a pixel-based drawing and animating canvas, local storage of data, and additional semantic tags that more accurately reflect the kind of content web developers create on a daily basis.

HTML5 will (along with the improvements in Javascript, Javascript libraries, CSS3 and SVG) allow web developers to create powerful online web applications in addition to more capable web pages.

HTML5 is coming to a browser near you soon. As a matter of fact, depending on which browser you’re using, you may already have an almost full complement of HTML5 capabilities. And there’s the rub: standards-based web development requires that our content accommodate the least capable of browsers – we don’t lock people out from our content because of their choice of browsers. Which means we generally don’t use a new web technology until all common browsers can use it.

So if you’re asking “should I start coding all my sites in HTML5 today?” – the answer is “of course not.”

If you’re asking “can I start enhancing my sites with strategically-used parts of HTML5 using progressive enhancement techniques that allow modern browsers to enjoy the full experience while still providing essential information to everyone?” –  then I say go for it, there are wonderful things to be built with this new technology.

For a great overview of what parts of HTML5 are currently supported by each major browser go to http://a.deveria.com/caniuse/

Photoshop Screens and Trivia

Wednesday, February 17th, 2010

With Photoshop’s 20th Anniversary coming up on February 19, I thought it would be fun to take a look at the splash screens and some trivia/tricks from the past 20 years. This is the most complete collection of splash screens and alternate/easter eggs I could gather. Enjoy!

This is the first icon from Adobe Photoshop (v.087!). It was known as “Photo Hut”. Go figure.

Here is version 1.0.7 the first edition of Adobe Photoshop  February 19, 1990

Version 2.0.1 “Fast Eddy” 1991

Version 2.5 Alternate Splash Screen – “Merlin” (who is still with us today – see below) 1992

Version 3.0 1994

Version 3.0 Alternate Splash Screen – “Taking Tiger Mountain”

Version 4.0 – 1996

Version 4.0 Alternate Splash Screen – “Big Electric Cat” – The most popular codename.

Version 5.0 – 1998

Version 5.0 Alternate Splash Screen – “Strange Cargo” – SUPER SECRET EASTER EGG -If you held down the option/alt key, and went to About (under help menu) you got the splash screen. But then if you typed the word “burp” the crate would open and the cat would look out. Then, type in the cats name “Udo” and it would meow!

Version 6.0 – 2000

Version 6.0 Alternate Splash Screen – “Venus in Furs”. The Big Electric Cat is back! Very, very odd…

Version 7.0 – 2002

Version 7.0 Alternate Splash Screen – “Liquid Sky” – Note Big Electric Cat in the lower left corner of the window.

Version 8.0 (CS) – 2003

CS Alternate Splash Screen – “Dark Matter” – B.E. Cat is now behind the name.

Version 9.0 (CS2) – 2005

CS2 Alternate Splash Screen – “Space Monkey” – B.E. Cat in space.

Version 10 (CS3) – 2007

CS3 Alternate Splash Screen – “Red Pill” – Rumor was Illustrator was to be the “Blue Pill” which never came to be. B.E. Cat is reflected in the pill.

CS3 Alternate Splash Screen – EASER EGG – If you take a screenshot of the alternate splash screen and then run Levels, adjust the shadow sliders all the way to the right, you will see a memorial of Bruce Fraser.

Bruce was a well-known author, Photoshop innovator and the very first recipient of the National Association of Photoshop Professionals’ Lifetime Achievement Award in 2006.

Version 11.0 (CS4) – 2008

CS4 Alternate Splash Screen – “Stonehenge”.

And finally a bonus easter egg. I bet you didn’t realize that Merlin has stuck with us all along. If you go to your Layers Panel Menu, hold down opt./alt and select Panel Options. Ta Da! Merlin appears!

Happy Birthday Photoshop and many more to come!

Screen Modes in the Creative Suite

Tuesday, February 16th, 2010

The Adobe Creative Suite has a variety of options for switching between screen modes. If you are going to be showing a client a design on your screen, it can be distracting for them to see all of your panels and menus. To hide your panels, press the tab key and they will disappear until you press the tab key again. The following showcases the features of each program’s view settings.

InDesign

You can change the visibility of the document window using the Mode buttons at the bottom of the toolbox or by choosing commands from the View > Screen Mode menu. When the toolbox is displayed in a single column, you can select view modes by clicking the current mode button and selecting a different mode from the menu that appears.

  • Normal Mode  – Displays artwork in a standard window with all visible grids and guides showing, non-printing objects showing, and a white pasteboard.
  • Preview Mode - Displays artwork as if it were output, with all non-printing elements suppressed (grids, guides, non-printing objects), and the pasteboard set to the preview background color defined in Preferences.
  • Bleed Mode  – Displays artwork as if it were output, with all non-printing elements suppressed (grids, guides, non-printing objects), the pasteboard set to the preview background color defined in Preferences, and any printing elements within the document’s bleed area (defined in Document Setup) showing.
  • Slug Mode  – Displays artwork as if it were output, with all non-printing elements suppressed (grids, guides, non-printing objects), the pasteboard set to the preview background color defined in Preferences, and any printing elements within the document’s slug area (defined in Document Setup) showing.
  • You can also tap the letter “w” on your keyboard to switch between Normal and Preview, Bleed or Slug (depending on what was chosen last.

Acrobat

  • Enter Full Screen – Cmd (ctrl) + L
  • View menu > Enter Full Screen

Photoshop

You can use the screen mode options to view images on your entire screen. You can show or hide the menu bar, title bar, and scroll bars.

  • To display the default mode (menu bar at the top and scroll bars on the side), choose View > Screen Mode > Standard Screen Mode. Or, click the Screen Mode button  in the Application bar, and select Standard Screen Mode from the pop-up menu.
  • To display a full-screen window with a menu bar and a 50% gray background, but no title bar or scroll bars, choose View > Screen Mode > Full Screen Mode With Menu Bar. Or, click the Screen Mode button in the Application bar, and select Full Screen Mode With Menu Bar from the pop-up menu.
  • To display a full-screen window with only a black background (no title bar, menu bar, or scroll bars), choose View > Screen Mode > Full Screen Mode. Or, click the Screen Mode button in the Application bar, and select Full Screen Mode from the pop-up menu.
  • You can also tap the letter “f” on your keyboard to switch between these various modes.

Illustrator

You can change the visibility of the illustration window and menu bar using the mode options at the bottom of the Tools panel. To access panels when in Full Screen Mode, position the cursor at the left or right edge of the screen and the panels will pop up. If you’ve moved them from their default locations, you can access them from the Window menu.

  • Normal Screen Mode  displays artwork in a standard window, with a menu bar at the top and scroll bars on the sides.
  • Full Screen Mode With Menu Bar  displays artwork in a full-screen window, with a menu bar at the top and scroll bars.
  • Full Screen Mode  displays artwork in a full-screen window, with no title bar or menu bar.
  • You can also tap the letter “f” on your keyboard to switch between these various modes.

We love Snow Leopard, find out WHY!

Monday, February 15th, 2010

We Love Snow Leopard! How About You?

Snow Leopard launched in October. If you haven’t upgraded yet, now is your chance to see it in action and decide if this is the right time for you.

Two meet and greets will be held at the following locations:

TONIGHT! Monday February 15th: 4pm to 6pm
C2 Graphics Productivity Solutions
222 E Erie Street, Suite 330, Milwaukee, WI 53202

414-431-0062

Tuesday February 16th: 6pm to 8pm
MC Services
N27 W23921 Paul Road, Suite A, Pewaukee, WI 53072

262-522-6950

About MC Services
MC Services offers a full scope of support services, including Mac and PC Integration, FileMaker Development, Hosting and Co-Location, Apple and Windows Consulting, Backup and Preventative Solutions, and our new Apple Rental System. We have certifications in Apple, FileMaker, Microsoft, and Cisco Technologies.

MC Services is the only Apple Certified IT Training Center in Wisconsin and offers a full slate of certification classes taught by our Apple Certified Trainers. We also offer all Apple IT Certification Exams (with or without taking the course).

MC Services is also an Apple Authorized Service Provider and can handle all your warranty and non-warranty repair and upgrade needs.

Photoshop Turns 20!

Wednesday, February 10th, 2010

This month, Adobe Photoshop will be turning 20 years old. For the first time in 18 years founders Thomas and John Knoll, along with Steve Guttman and Russell Brown, gather at NBC Bay Area studios for an impromptu interview during a photo shoot.

Check out the video here:

Photoshop Founders

Be sure to check out the Milwaukee Adobe Users Group meeting on Feb. 24 for the full celebration including a look back, a look ahead and of course birthday cake. Join the group or find out more here.

The InDesignSecrets Print & ePublishing Conference-PLUS a C2 Discount!

Tuesday, February 9th, 2010

Join C2′s own James Fritz, the world’s top InDesign experts and members of the Adobe InDesign team, May 12-14 in Seattle for the InDesign event of the year! Find answers and valuable insight on the topics publishing for eBooks, print, interactive documents and more. Be inspired by fresh ideas and new products! Plus, if you use the discount code below, you get a $50 discount on your registration!

Topics include:

  • InDesign CS “X”*: What to Expect
  • Boosting efficiency with InDesign’s automation
    features
  • Best practices for a cross-media workflow
  • Creating and managing ePub and Kindle documents
  • Working with Photoshop, Illustrator, Dreamweaver,
    and Flash
  • XML, XSL and You

*Note that Adobe has not yet announced the next release of InDesign, but the new version is widely expected sometime in late Spring, 2010. During the conference, we will include as much information as we can (that Adobe has made public).

Speakers include:

  • David Blatner
  • Anne-Marie Concepción
  • Russell Viers
  • Rufus Deuchler
  • Mordy Golding
  • Michael Ninness, Group Product Manager, Creative Suite
  • Chris Kitchener, Senior Product Manager, InDesign
  • Olav Martin Kvern
  • Branislav Milic
  • Diane Burns
  • Keith Gilbert
  • Jim Maivald
  • Steve Werner
  • Mike Rankin
  • David Creamer
  • Gabriel Powell
  • Colin Fleming
  • Will Eisley, Director, Digital Publishing Division, Adobe Systems
  • Pariah S. Burke
  • James Fritz
  • James Wamser
  • Members of the Adobe Engineering Team

Registration Information

  1. Visit: http://indesignsecretslive.com/conference.html
  2. Click Register online here
  3. On the first page of the registration form, type C2PEPSEA into the Discount Code field and save $50!

Future of Web, Interactive, and Motion Graphics: Eisner Museum Talk

Monday, February 8th, 2010


On Wednesday, four panelists spoke at the The Eisner American Museum of Advertising & Design about the broad topics of Web, Interactive and Motion Graphics. I was lucky enough to be one of the participating panelists and it was an exciting opportunity to talk with people in the community about the options, future, and general information concerning these areas of the creative world.

We had a good turnout of about 50 people. Most of the attendees were students at MIAD and MATC, not surprising since the event was part of the College Lecture Series, but there were also some professionals from the community there.

It was an interesting time as the four panelists had a great variety of experiences and focus that they brought to the discussion. The panelists were Micah Eberman of Fullhouse Interactive, Jason Evans of GS Design, Nick Waraska of Blend Studios, and me (Alexander Lucas of C2 Graphics and Stamm Media). The experiences touted included: high-end broadcast motion graphics, interactive websites, iPhone apps, trade show displays, and flash applications.

The panel agreed for the most part on the prepared questions concerning whether you need to continue to educate yourself, where to find the sites, and the importance of knowing broad skills but also specializing in a specific skill.

One topic brought up at the panel, of no great surprise, was the question of the future with the iPad and other tablet computers. There was again mostly consensus on this issue that while the iPad does not support Flash that it would not be an instant Flash killer and that it will take a long lumbering time for the internet to fully embrace HTML 5.

The two biggest questions which split the panel, however, concerned the role of social media and the future of the web/interactive/motion graphics space. Some of the panelists saw social media as being of the most importance and something that is the wave of future revenue and expression, while others admitting not really having a firm grip on where to proceed in this realm and what to do with it.

The only main consensus in the future debate: a sense of uncertainty of exactly what will happen. But that is what makes the future so interesting. We can still be surprised and be creative with emerging technologies.

What’s next for Apple?

Thursday, February 4th, 2010


If you have not already read Jim Conway’s great post on why the iPad is the way it is, check it out here. After reading a lot on the pros and cons of the Apple iPad I thought I’d share some of my wishes (geek speak = “Feature Requests”) for the next “big thing.” To reiterate what Jim stated, the iPad was built for a particular audience. Apple has made that point clear, but who says you can’t ask for something new based on the technology of the iPad?

Here’s my wish list for the next Apple touchscreen über geek device:

1. A built in iSight Camera. Hopefully they have it face the user like a MacBook, not on the back of the product like an iPhone. Think of how cool it would be to  Skype or video iChat live on this.

2. Have true DVI output. It is already there, but it is really a dock adapter and not something that you can just plug and play. You have to buy another part. A mini DVI output would be great.  Also support higher than 480p video.

3. Include GPS technology. It seems today that everything else has it.

4. More Ports. DVI, USB, Firewire, Micro/Mini USB – anything. Give me some way to connect to this with my peripherals.

5. Optical drive – While I’m not saying install a DVD Drive into the side of this, the issue is already solved by your own wireless technology/software solution (Remote Disk).

6. The Operating System. Please include an option to run in a normal Mac OSX operating environment. While I love my iPod Touch and can’t imagine a day without it, the OS is limiting and I accept that due to its portability. With the über geek device I desire, it would be nice to be able to load and run full applications.

7. A pen stylus. I love the touch interfaces, but drawing with my shaky finger is remedial at best. This was very evident at the Apple Store this weekend. I had to try and sign my name on their touch interface with my finger, and let me tell you, it was messy (lol).

A valid argument against designing a new über geeky device is that Apple already solved these issues with the Macbook Air. And while that product is great, it does not have a full screen touch/tablet experience with it. It is still just a laptop. A new device is the answer – a marriage of the Air and iPad. Power and portability.

Can you imagine taking a device like this to a client for a presentation? You could  have Photoshop loaded, plug it directly into the projector and use it as a substitute Wacom tablet? Awesome. You would only need the machine,  a DVI adapter and a Power cord (maybe). Huzzah, bring on the future and bring it on quickly!

Coming Soon – Wisconsin Student Portfolio Review!

Tuesday, February 2nd, 2010

Every year C2 staff enjoys participating in the Wisconsin Student Portfolio Review held at the Eisner Museum of Advertising & Design in partnership with MIAD.  Watch for the date in next month’s C2 News You Can Use.

The first evening at the Eisner provides time for informal networking, followed by a panel of Creative experts sharing their insights about joining and staying current in the fields of advertising and design.  Saturday, students have the opportunity to meet with Senior Level creative staff from a broad cross-section of companies – ad agencies, design firms, corporate communications staff and more. These experts share their time and knowledge to interview and coach soon-to-be graduates in print, web and video.  Students receive feedback on their portfolios, tricks and tips to strengthen their work and great interviewing experience.

Stay tuned next month for the official dates for WSPR 2010!

Next CTSS: Best Practices in HTML Emails

Tuesday, February 2nd, 2010

Outbound email marketing is no longer a novelty, it’s part of most businesses’ strategic or tactical marketing mix. But the penetration of HTML emails doesn’t mean they’re any easier to build. The proliferation of online and desktop email clients can make deliverability a challenge, in addition to poor CSS and semantic code support. Keeping up with the best techniques for building, troubleshooting and ultimately mastering HTML email design and development is our passion – let us share it with you!

If you’re ready to become a Creative Email Supergenius, join us for our next Creative Transitions Seminar in our series: Best Practices in HTML Emails. Offered in Milwaukee 2/9 and Madison 2/23.  Join us!

A Word From Erica: Why Attend User Groups?

Tuesday, February 2nd, 2010

User groups foster community and professional development among local designers and developers, without the structure of a professional organization or the associated fees. Locally, Madison and Milwaukee boast some ROBUST groups that we think deserve your attention. Participation in these groups can extend your network, help you expand your skill set, connect you with potential projects or partners and can be a good face-to-face resource for troubleshooting challenges.

C2 supports a number of user groups by hosting the meetings, providing food and beverages, allocating staff time to coordinate or co-coordinate groups, and working hard to source expert presenters and interesting topics for the meetings.

February is filling fast with user group and meet up events for both Madison and Milwaukee. We’ve highlighted a few here, and check our User Group page for all the links.

February 9: PHP Meet Up: Topic details coming soon, pizza and beer supplied by C2

February 11: InDesign User Group: a celebration of paper and InDesign’s 10th birthday!  6 pm at WCTC

February 16: 3rd Ward Interactive Luncheon: Women in technology, 12 pm at Riverfront Pizzeria

February 16: Madison Adobe User Group: Demo of a database-driven Flex-based website and the technologies under the hood. 5:30 pm at American Family Insurance

February 17: Madison Web Design & Developer Meet Up: iPhone application design and development 6 pm at C2 Madison

February 17: Milwaukee Drupal Meetup: 6 pm at C2 Milwaukee

February 24: Milwaukee Adobe Users Group: Photoshop celebrates 20 years – what’s next? 6 pm, location TBA

Hot Talent-February

Tuesday, February 2nd, 2010

The Month of Love
February is Cupid’s month (and Lincoln and Washington’s). The month of love, romance and valentines. February is also Chocolate Lovers Month and National Condom Month. Who knew and what a combination!?! Let C2 help you find time for some lovin’ with our Hot Talent – in print, web, video, art direction, experiential marketing, SEO and more!

Milwaukee Talent

Art Director with the Bomb-diggidy

Dan P. is a senior art director with years of great experience. He tested solid in both Illustrator and InDesign and exceptional in Photoshop. A strategic, conceptual thinker who has worked with Fortune 500 companies producing integrated campaigns with media consisting of print, television, interactive (websites and online ads), collateral, corporate identity and event marketing. Dan’s work has won numerous local Addy’s including Best of Show. His work has also appeared in U.S. Ad Review.

Art Director Who Turns Out the Best

Lonnie T. is an internationally award winning designer and illustrator with solid experience in the creative direction for a 400,000 circulation publication. She understands how to balance the needs of the organization with it’s creative vision, and brings a fresh, smart perspective to her work. Her portfolio includes multiple redesigns for a major publication, posters, signage, and Flash interactive design.  Lonnie is available full- or part-time on a project, temporary, temp to hire or direct hire basis.

One of a Kind Production Artist

Rachel K. is a graphic designer and talented production artist with a clean, fresh,smart eye for design. She tested as exceptional in InDesign and as professional in both Illustrator and Photoshop.  Her portfolio showed examples of identity, catalogs, labels and brochures. She is creative, solving problems or meeting client needs. Rachel has a thorough understanding of design aesthetics, typography, and color, with extensive layout and design experience in InDesign, Photoshop and Illustrator. She excels at creating innovative designs and juggling multiple projects while meeting deadlines and works well with others. Rachel is available full or part-time for projects, temporary assignments, temp to hire, or a direct hire basis.

Madison Talent

Exceptional Artist With a Wry Sense of Design

Aaron P is a brilliant senior-level designer/art director who can do it all!! He has an exceptional book, demonstrating his savvy, witty eye for good design along with strong technical skills.  He tested at the professional level in Photoshop, professional+ in Illustrator and exceptional in InDesign.  Aaron excels at concepting and ideation, web design, typesetting. He has directed free lancers and photo shoots, established brand standards. An experienced Fireworks user, he is currently learning Flash and Dreamweaver.  Aaron is available full or part-time, for projects, temp to hire, or direct hire.

Her Brand is Clean and Fresh

Mary B is a seasoned graphic designer with an outstanding portfolio of corporate marketing materials, catalogs, training manuals, user reference guides and large format/trade show materials, to name a few. She tested solidly in Illustrator and InDesign, and solid+ in Photoshop.  Mary has excellent interpersonal skills and enjoys working collaboratively with others. She is a great listener, and asks the right questions to to really hear what a client needs and interpret what a project should look like. She also understands and appreciates that communication is paramount on global, multi-disciplinary /multi-location teams.  She is available on a full or part-time basis, for projects only. Mary’s portfolio is available at http://www.marybrandesign.com

Illustrator Tips and Tricks

Tuesday, February 2nd, 2010

Here are a few tips for Illustrator users to really up your game:

Scale Stroke and Effects – most people are aware of this feature in the Preferences (cmd+k mac, ctrl+k pc) but did you know you can easily toggle this on and off in your Transform panel menu?

Global Colors – When setting up a new swatch, be sure to check the Global color box in your swatch options. This will allow you to edit and change this color across multiple objects at the same time.

Document Raster Effects Settings (found under the Effects menu) – be sure to set your working resolution for your raster effects to 72 dpi either when you create a new document or open an existing. This will save you time with redraws and renderings. When finished, you can always change it back to your optimum resolution*.

Finally – cleanliness is next to professionalism. Before you save out your document and pass it down the food chain, clean it up. Remove unused colors, brushes, styles, etc. and add used colors, symbols, gradients, etc. Never submit a document with “rogue” colors – colors created in your document but not found in the swatches panel. This can cause headaches if an errant RGB color or worse, Spot color shows up unexpectedly when it gets to prepress.

*Optimum resolution may not be always be 300 ppi – it could even be higher depending on your type of printer. Always ask or read the manual!

 

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