Creative Transitions Seminar Series 2010
Our line-up for 2010 evolved in direct response to the challenges our clients, friends and partners face day-to-day. Our four half-day seminars are designed to expand your understanding and broaden your capabilities and confidence. You’ll work smarter, faster, stronger!
Each 3-hour seminar will be offered in Milwaukee and Madison.
Please click the date to register
Herding Cats! Best Practices in Wrangling Web & Interactive Projects – Presented by Jim Conway, Lead Instructor, C2
Geared toward people who have to manage projects and expectations, this seminar will provide an overview of some of the hot topics in web design and development to provide a foundation of knowledge, vocabulary and workflow best practices to assist you in managing estimates, projects and expectations.
Milwaukee: Tuesday, January 19
Best Practices in Building HTML Emails – Presented by Jim Conway, Lead Instructor, C2
HYPERTEXT MARKUP LANGUAGE: HTML is everywhere, from all the websites we view, to a growing number of emails we receive. While there are plenty of tools that can claim to write HTML flawlessly, it is always important to understand the underpinnings of the code to ensure proper function. Join us for three hours of best practices for building, testing and troubleshooting HTML emails.
Milwaukee: Tuesday, February 9
Digital Content Development and Delivery That Maximizes ROI – Presented by Jeff Larche, Digital Solid
Measurement, benchmarking, comparative analysis and revision of content to best generate desired results can be a complex series of steps, each with its own challenges. Jeff will show participants best practices for workflow management around digital content development and delivery that will maximize your return on your investment of time and resources.
Realizing Results Demands Real Measurement: AIDA - Presented by Jeff Larche, Digital Solid
Jeff takes a deep dive into web page analytics to show participants specific measurement tools/methodologies designed to measure the sales cycle effectiveness of each page using metrics around AIDA: Attention, Interest, Decision and Action.

[...] Milwaukee’s C2, planning my upcoming digital ROI workshops in Milwaukee and Madison. Here is the information as it is posted on the C2 site: These half-day seminars are designed to expand your understanding and broaden your capabilities [...]