Creative Transitions Seminar Series 2010

Our line-up for 2010 evolved in direct response to the challenges our clients, friends and partners face day-to-day.  Our four half-day seminars are designed to expand your understanding and broaden your capabilities and confidence. You’ll work smarter, faster, stronger!

Each 3-hour seminar will be offered in Milwaukee and Madison.

Please click the date to register

Herding Cats! Best Practices in Wrangling Web & Interactive Projects – Presented by Jim Conway, Lead Instructor, C2

Geared toward people who have to manage projects and expectations, this seminar will provide an overview of some of the hot topics in web design and development to provide a foundation of knowledge, vocabulary and workflow best practices to assist you in managing estimates, projects and expectations.

Milwaukee: Tuesday, January 19

Madison: Tuesday, January 26

Best Practices in Building HTML Emails – Presented by Jim Conway, Lead Instructor, C2

HYPERTEXT MARKUP LANGUAGE: HTML is everywhere, from all the websites we view, to a growing number of emails we receive. While there are plenty of tools that can claim to write HTML flawlessly, it is always important to understand the underpinnings of the code to ensure proper function. Join us for three hours of best practices for building, testing and troubleshooting HTML emails.

Milwaukee: Tuesday, February 9

Madison: Tuesday, February 23

Digital Content Development and Delivery That Maximizes ROI – Presented by Jeff Larche, Digital Solid

Measurement, benchmarking, comparative analysis and revision of content to best generate desired results can be a complex series of steps, each with its own challenges.  Jeff will show participants best practices for workflow management around digital content development and delivery that will maximize your return on your investment of time and resources.

Milwaukee: Tuesday, March 9

Madison: Tuesday, March 23

Realizing Results Demands Real Measurement: AIDA - Presented by Jeff Larche, Digital Solid

Jeff takes a deep dive into web page analytics to show participants specific measurement tools/methodologies designed to measure the sales cycle effectiveness of each page using metrics around AIDA: Attention, Interest, Decision and Action.

Milwaukee: Tuesday, April 13

Madison: Tuesday, April 27

The advertising, marketing and design industry continues to embrace new technologies in an effort to serve clients and increase revenue.  Mobile applications and advertising, content management systems, social media integration/aggregation, api development, the explosion of video and interactive features…these trends demand attention, and, for proper implementation, training.

We take your professional development seriously.  We understand that it’s crucial that YOU understand these emerging technologies and their potential impact for your clients and by extension, your career.  Being able to speak knowledgeably to clients or identify an expert partner can make you an invaluable resource to your employer; after all, who can keep up with this stuff?!  YOU can, with the help of C2. We’re your shortcut to success!

C2 has been listening, meeting, connecting and securing relationships with local emerging tech partners in order to deliver best practices and work flow efficiencies. We’re exploring both placement assessments and courses in the following:

Mobile application/advertising design & development, web analytics, digital ROI, Flash Catalyst, Flex, Drupal, Joomla, Concrete5 and alternative CMS offerings; Javascript, JQuery, Google Wave, Ruby on Rails and a number of other emerging technologies.

Class curricula may be offered as hands-on, seminar-style, may be featured as a topic at a user group or in a $5 Friday or Mad-Smart Monday format.

We’d LOVE to hear from you about what you need to best serve your clients.  Comment below or go to our Facebook Fan page and let us know what professional development topics you’d like to see in 2010 and how you’d like them delivered.

So you download your photos only to find that your camera has given you a bunch of “soft” images. Not blurry, but not that crisp sharpness that you were expecting. What can you do?

WAIT! Do not reach for that “Sharpen” filter menu!

Turn the background into a smart object (right click on the layer and choose “Convert to Smart Object”) and then run Filter>Other>High Pass. Run the setting around 10px and then turn the Smart filter blending mode to overlay.

You can adjust the effect by double-clicking on the smart filter. This adds some great sharpening to your photo and as a bonus it totally non-destructive!